Million Dollar Sock Entrepreneur Inspiring a Community
At Community Ventures Society (CVS), we are committed to inclusion. We know that when people are able to work in their community it promotes economic and social inclusion. At CVS, we help our members find employment in the local community as well as support members in a range of ventures.
We stumbled on an excellent example of this in action and thought we would share it with our community. John’s Crazy Socks is a father-son venture inspired by John Lee Cronin, a young man with Down syndrome, and his love of colourful and fun socks. As a company, they have a mission to spread happiness through socks.
Recently, the BBC did a spotlight on John\’s Crazy Socks and highlighted how this crazy idea from John has turned into a million dollar business. Back in 2016, the 21-year-old told his dad, Mark, that he wanted them to start a business when he graduated from high school, but he wasn\’t sure what kind. He chose the sock business as John loved socks and always had worn crazy and colourful socks his whole life. His dad agreed and John\’s Crazy Socks was born.
The business started in 2017 and only a year on, they say they\’ve made US$1.4m in revenue, raised $30,000 for charity, and shipped socks to customers including Canada\’s Prime Minister Justin Trudeau and former US President, George HW Bush.
The best part of this story so far is not only the financial benefits John & Mark have realized but also the social dividends it\’s paid. John\’s Crazy Socks hires people with disabilities and they give 5% of their profits to the Special Olympics. They also have a corporate motto that doing the right thing is the best business, always placing people first – whether that\’s their customers or their employees.
Overall, John\’s Crazy Socks is a great example of what can be possible. CVS continually strives to develop opportunities for its members, that benefit them but also the community at large. In 2018, we hope to focus even more on these efforts so stay tuned.
To learn more about John\’s Crazy Socks, click here or watch the video below: